Merge-Purge Development


Development of class leading Merge Purge product.


There can be no better way of understanding the complexities of processing customer data than to have been involved at the “coal face”. Working as a software developer I was directly responsible for writing and testing the code required to achieve a class leading merge purge product for a major Marketing Services bureau. Being a bureau operation meant that the software I produced was exposed to countless data sources from businesses ranging across multiple sectors including retail, finance, insurance, telecoms, utilities and the public sector.

Lessons Learned

  • When you think you’ve seen it all – you haven’t.
  • 100% accuracy is a dream – so think defensively.