Monthly Archives: April 2020

Identifying Duplicate Customers (Part 3)

Posted on April 27, 2020 by Andrew Dean

It ought to be pretty clear by now that identifying duplicates within and across Customer data sources is a very tricky business. This is due to:- The absence of a single unifying key. Differences in data structure between sources. Consistency … Continue reading →

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Identifying Duplicate Customers (Part 2)

Posted on April 15, 2020 by Andrew Dean

In this post I am going to continue to look at the logic involved in identifying duplicate customers that I began in my previous post (http://wp.me/p2lbpw-au). To recap, and for ease of explanation all examples given will be for personal … Continue reading →

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Identifying Duplicate Customers (Part 1)

Posted on April 13, 2020 by Andrew Dean

In this article I will begin discuss some of the detailed issues that you must consider in relation to implementing a Single Customer View solution. Whether you are a business considering embarking on an implementation, whether you already have a … Continue reading →

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What is a Single Customer View?

Posted on April 6, 2020 by Andrew Dean

Is there such a thing as a Single Customer View? Answering the question – “what is a customer?” is fundamental in the development of a Single Customer View. It is the question that must be answered very early in the … Continue reading →

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Why you need a Single Customer View

Posted on April 1, 2020 by Andrew Dean

In my previous post I provided a brief summary of where the Single Customer View originated and introduced some of the key areas that need to be considered carefully when embarking upon any program to introduce a Single Customer View … Continue reading →

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