Category Archives: Uncategorized

Old McDonald had a Big Mac

I was pondering the other day. One of those pointless trains of thought that occasionally pops into ones head. Uninvited. Unbidden. Don’t know where it came from… Why is it that you can go to a McDonalds and order a … Continue reading

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My Big Data Bandwagon Blog

I have stumbled upon a number of blogs recently, the sub-text of which has been questioning the Big Data phenomenon. What is it? Is it real? Does it replace traditional marketing? Is it just a clever sales pitch to appeal … Continue reading

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Grand Designs for Data Quality

I was watching a repeat of one of my favourite television programs the other night – Grand Designs. If you are not familiar with this show you should be!  Kevin McCloud was talking to a very likeable Irishman about the … Continue reading

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Accuracy of Addresses – do you have a doppelganger?

You are an individual. There is, by definition only one of you in the entire universe. Fact. But none of the information which defines you is unique. You live in a given town – so do lots of other people. … Continue reading

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