Category Archives: Single Customer View

Poor Data – Surely you don’t mean me?

I thought I would share an experience I had when implementing a data quality firewall which I think illustrates the difficulties faced when trying to gain traction for any sort of data quality initiative. I was responsible for developing an … Continue reading

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Who Cares about Data Quality?

I recently wrote an article discussing the difficulties in putting together a sound business case to support a data quality program. Following on from that article I would like to touch on the issue of who actually makes decisions regarding … Continue reading

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National Identity Numbers

It was interesting to hear on the news this morning about the Indian National Identity Number program. I was half asleep but I think they said that they were processing a million applications per day in order to allocate everyone … Continue reading

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Example of Excelent CRM

I’ve just got back from the opticians. I have finally succumbed to my wifes’ nagging to get some Vari-focals and stop squinting. ¬†Anyway, I’ve been and done it and once again my optician – Dan – made the experience a … Continue reading

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Choosing a SCV Vendor

If you are embarking on a Single Customer View, Customer Data Integration, Master Data Management, Data warehousing, Customer Relationship Marketing or any project that requires you to identify duplicate customers within you enterprise data, you may well need to engage … Continue reading

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