Category Archives: Single Customer View

Credit Agency Blunder over Twins

On the front page of the Sunday Times money section this weekend was an article concerning a well known credit reference agency who had managed to merge data from two different individuals into a single report, thereby allowing each individual … Continue reading

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Single Customer View – How badly do you want it?

I was recently reading a report on the state of data quality. I wont say who produced it because it doesn’t matter. Suffice to say that it reiterated what most people in the data world already know:- Data Quality is a … Continue reading

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Old McDonald had a Big Mac

I was pondering the other day. One of those pointless trains of thought that occasionally pops into ones head. Uninvited. Unbidden. Don’t know where it came from… Why is it that you can go to a McDonalds and order a … Continue reading

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My Big Data Bandwagon Blog

I have stumbled upon a number of blogs recently, the sub-text of which has been questioning the Big Data phenomenon. What is it? Is it real? Does it replace traditional marketing? Is it just a clever sales pitch to appeal … Continue reading

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Should Regulatory Bodies Be More Prescriptive Regarding Match Rules?

If I am a bank and I lend £100k to person A, then there is a risk that I might not get that money back. If I am a bank and I lend £100k to person B, then there is … Continue reading

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