Category Archives: Golden Record

Where Do Duplicates Come From?

We all know that having duplicates within our customer base is a bad thing. But where do they come from? Firstly lets be clear what we mean by “customer base”. All businesses deal with people. And a person may be … Continue reading

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Customer Data Migration Complexity Assessment

There are many components of a data migration project that make such projects challenging – the technology, the politics, requirements, security, systems integration, budgets etc. So much so that the data itself can get overlooked. Crazy since the data is … Continue reading

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Identifying Duplicate Customers (Part 3)

It ought to be pretty clear by now that identifying duplicates within and across Customer data sources is a very tricky business. This is due to:- The absence of a single unifying key. Differences in data structure between sources. Consistency … Continue reading

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