Category Archives: Data Quality

Why you need a Single Customer View

In my previous post I provided a brief summary of where the Single Customer View originated and introduced some of the key areas that need to be considered carefully when embarking upon any program to introduce a Single Customer View … Continue reading

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Introducing the Single Customer View

In this, the first of this series of articles covering the various aspects of the Single Customer View I would like to very briefly look at the origins of the beast and also introduce some of the components of a … Continue reading

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Being Data Led

There is no doubt that data is the big thing at the moment (and has been for some time). The sheer volume of articles / blogs etc on the subjects of Data Quality, Data Governance, Data Analytics, Data Science, Artificial … Continue reading

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Credit Agency Blunder over Twins

On the front page of the Sunday Times money section this weekend was an article concerning a well known credit reference agency who had managed to merge data from two different individuals into a single report, thereby allowing each individual … Continue reading

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Single Customer View – How badly do you want it?

I was recently reading a report on the state of data quality. I wont say who produced it because it doesn’t matter. Suffice to say that it┬áreiterated what most people in the data world already know:- Data Quality is a … Continue reading

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