Monthly Archives: April 2020

Identifying Duplicate Customers (Part 3)

It ought to be pretty clear by now that identifying duplicates within and across Customer data sources is a very tricky business. This is due to:- The absence of a single unifying key. Differences in data structure between sources. Consistency … Continue reading

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Identifying Duplicate Customers (Part 2)

In this post I am going to continue to look at the logic involved in identifying duplicate customers that I began in my previous post (http://wp.me/p2lbpw-au). To recap, and for ease of explanation all examples given will be for personal … Continue reading

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Identifying Duplicate Customers (Part 1)

In this article I will begin discuss some of the detailed issues that you must consider in relation to implementing a Single Customer View solution. Whether you are a business considering embarking on an implementation, whether you already have a … Continue reading

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What is a Single Customer View?

Is there such a thing as a Single Customer View? Answering the question – “what is a customer?” is fundamental in the development of a Single Customer View. It is the question that must be answered very early in the … Continue reading

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Why you need a Single Customer View

In my previous post I provided a brief summary of where the Single Customer View originated and introduced some of the key areas that need to be considered carefully when embarking upon any program to introduce a Single Customer View … Continue reading

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