Monthly Archives: July 2012

Focus on the risks and own them.

A little while ago I had the opportunity to go back to ¬†University and study something close to my heart. Countryside Management. I’m a country boy deep down. I volunteer with a local wildlife organisation. My studies and my volunteer … Continue reading

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Old McDonald had a Big Mac

I was pondering the other day. One of those pointless trains of thought that occasionally pops into ones head. Uninvited. Unbidden. Don’t know where it came from… Why is it that you can go to a McDonalds and order a … Continue reading

Posted in Data Quality, Single Customer View, Uncategorized | Leave a comment

My Big Data Bandwagon Blog

I have stumbled upon a number of blogs recently, the sub-text of which has been questioning the Big Data phenomenon. What is it? Is it real? Does it replace traditional marketing? Is it just a clever sales pitch to appeal … Continue reading

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